Blog - How AI helped us to create the ultimate student concept: Toast'd 101

Every month new ideas

Every month our team comes up with new ideas that are not only surprising, but also perfectly suited to the needs of our target audience. This time our target audience was students, and if there is anything students want, it is delicious and affordable food that is also “Instagrammable.” But how exactly do you create such a concept? Where do you start? The answer turned out to be easier than thought: AI.

As you probably know, social media like TikTok and Instagram are often seen as the place for food trends. So after hours of scrolling through TikTok, analyzing student behavior, and talking to students about their favorite meals, we came up with an idea: create an AI concept that brings together everything they're looking for in a dining experience. And thus was born the idea for Toast'd101 - a sandwich concept, but in a new, hip twist.

The power of AI: From idea to implementation

Once we knew we wanted to do something with sandwiches, we asked AI to help us develop the concept. And what turned out? AI not only took care of the basics of the idea, but also helped us with the details. From creating a catchy name (Toast'd101), to coming up with recipes and even designing the logo - AI did it all.

The best part was that AI not only gave us the tools to come up with visually appealing dishes (think colorful sandwiches full of melted cheese and fresh ingredients), but also how to tailor the entire look and feel of the brand to what students like to see. From cool crew attire for the employees, to a minimalist but attractive interior, but with a nice eye-catching Neon sign. We wanted every corner of Toast'd101 to be photo worthy. Let's face it, if your food doesn't show up on Instagram, it really didn't exist, right?

Students: what do they want to eat?

The great success of Toast'd101 lies in understanding what students want. They are looking for easy meals, affordable, and above all, tasty. And if it also looks good on their Instagram feed, you have gold in your hands. AI not only helped us make the sandwiches visually appealing, but also gave us new ideas for fillings, dips and combinations that really appealed to students. Think real classics, to innovative variations like Jackfruit rendang or how about avocado, spicy sriracha and melting cheddar.

The first AI-generated food experience

After some minor tweaks here and there, the concept stood like a house. Toast'd101 was fully implemented and recently became operational. And the reactions? Overwhelmingly positive! Students are enthusiastic, not only about the food itself, but also about the unique look of the location and the whole experience around it. I am proud to say that within catering land we have developed the very first AI-generated concept.

Want to get started with AI yourself?

Are you inspired and want to know how you can use AI to develop your own food concept? It's easier and more efficient than you think. Contact us, and we'll show you how AI can help you take your creativity to the next level.